Saturday, March 22, 2008

Do I Really Need to Perform SEO for My Website?

This question may seem like a no-brainer, but actually, the answer is not necessarily yes in all circumstances. If any of the following examples apply to you’re website, you may not be in need of an search engine optimization campaign right now:
You have a website that you really don’t want strangers to find, such as a training tool for your employees, a classroom tool for your students or some sort of communications platform/blog which is intended for employee’s or family members only.

You already have a website which is ranking well, and you’re fully satisfied with your sales, website conversions, and incoming inquiries, and you don’t want to rock the boat.
You’re in a big hurry—say, you’ll go out of business without a major upswing in revenue in the next couple of months. This is not to say that SEO can’t help you, but good SEO takes time. You may need to focus your energies elsewhere right now.

Your site is going to be completely rebuilt or redesigned in the next couple of months. If that’s the case, be sure to incorporate SEO tactics from the outset. Anybody can have a go at SEO, and i would always encourage you to do some research and try the SEO for your site yourself, but if you really don’t have the time, and want your new website in expert hands, consider hiring an SEO agency to work with your web designer from the outset.

It is a rare site indeed that couldn’t use a little improvement in the SEO department. And, with the importance of SEO on the rise, if you don’t need it today, it’s a good bet you’ll need to brush up your SEO smarts for tomorrow. If you do decide to work on SEO yourself, be sure to checkout my article, Top 10 SEO Myths Explained where I have taken the most prevalent myths that seem to be constantly resurfacing and examined them for you. This is a must read for anyone looking to hire an search engine optimisation firm or someone looking to do SEO for themselves.
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